Jenny Agasandian

Theatre educated Fashion Designer (MFA), owner of B.C. (Be Creative, Be Curious, Be Courageous) & Atelier Fashion School (2010)

I am Jenny Agasandian, Theatre educated Fashion Designer (MFA), owner of B.C. (Be Creative, Be Curious, Be Courageous) & Atelier Fashion School (2010).

One of my important missions is to restore the respect for the garment, restore the healthy and sustaining attitude to the body and the environment – just as it was before the mass production era when every woman knew where her garment came from (the grandmother who kept some unique dress for me or the seamstress who sewed for her on-demand) – just as she knew where her food was coming from.

This is why I promote the idea of a smart wardrobe, self-made or made-to-order high-quality timeless items, an experience of long-term emotional connection with the selected item.